Disclaimer

Last Updated: 24th April 2025

1. General Disclaimer

Mercia AI provides AI consulting, data analysis, automation tools, and educational services to help individuals and organizations understand and leverage artificial intelligence. By using our services, software, or website, you acknowledge that all content, recommendations, and AI-generated outputs are provided "as is", without warranties of any kind, express or implied.

2. No Warranties & Limitation of Liability

2.1. Mercia AI makes no guarantees regarding the accuracy, reliability, suitability, or completeness of AI-generated content, consulting advice, or automation tools. Any reliance on our AI outputs is at your own risk.

2.2. To the fullest extent permitted by law, Mercia AI disclaims liability for any direct, indirect, incidental, consequential, or punitive damages arising from the use of our services or AI-generated insights.

2.3. Mercia AI is not responsible for losses, business disruptions, or decisions made based on AI-driven recommendations, reports, or consultations. Users should conduct independent verification before acting on any AI-generated advice.

3. No Financial, Legal, or Medical Advice

3.1. Mercia AI does not provide financial, investment, legal, medical, or professional regulatory advice. AI-generated recommendations should not be used as a substitute for consultation with qualified professionals in these fields.

3.2. If you require financial, legal, or medical advice, please consult a licensed expert before making any decisions.

4. AI Training & Automation Disclaimer

4.1. AI outputs are generated based on probabilistic models and available data. They may contain biases, inaccuracies, or outdated information.

4.2. AI-generated insights should be used as supplementary guidance, not as definitive answers or decisions.

4.3. Automation tools provided by Mercia AI should be tested and reviewed by users before implementation to ensure suitability and compliance with specific business or regulatory requirements.

5. Intellectual Property & Fair Use

5.1. All content, materials, and tools provided by Mercia AI are protected by copyright and intellectual property laws. Users may not reproduce, distribute, or modify any part of Mercia AI’s intellectual property without prior written consent.

5.2. Any third-party content, references, or data used within AI models or consulting services remain the property of their respective owners. Mercia AI does not claim ownership of third-party data.

6. Data Privacy & Security

6.1. Mercia AI adheres to the UK GDPR and Data Protection Act 2018 regarding the processing and handling of personal data.

6.2. AI-generated insights do not store or process sensitive personal information unless explicitly agreed upon in a separate Data Processing Agreement (DPA).

6.3. Users are responsible for ensuring that any data submitted for AI processing complies with legal, ethical, and data protection standards.

6.5. Insurance

6.5 Mercia AI is covered by Professional Indemnity Insurance for its consulting and training services. This coverage provides protection for both the business and its clients. Policy details are available on request.

6.6. AI-Generated Content

6.6 Some content produced by Mercia AI—including images and videos—may be generated using artificial intelligence tools such as OpenAI’s gpt-image-1, Sora, or Kling AI. While care is taken to ensure quality and appropriateness, the probabilistic nature of generative AI means outputs may resemble third-party content. No guarantee of originality or exclusivity is made unless explicitly agreed in writing.

6.7. Content Metadata

6.7 Certain AI-generated videos or images may include metadata or visible watermarks embedded by the tools used to produce them. These must not be removed or altered.

6.8. Jurisdiction and Claims

6.8 Mercia AI is a UK-based business and all services are governed by the laws of England and Wales. We are not insured for claims brought under US or Canadian law. By using this site or our services, you agree to settle any disputes under the jurisdiction of the English courts.

7. Changes to This Disclaimer

7.1. Mercia AI reserves the right to update this Disclaimer at any time. Any changes will be posted on this page with an updated date.

7.2. Continued use of our website, software, or services after changes to this Disclaimer constitutes acceptance of the revised terms.

8. Contact Information

For any questions regarding this Disclaimer, please contact us at:

Email: contact@merciaai.com
Address: Mercia AI, 85 Farndale Avenue, Holbrooks, Coventry,
West Midlands CV6 4LT